Evolution of Communication
Communicating with others has been an ongoing evolution, and technology continues to progress communication forward with new and exciting ways to reach your audience. Here’s how communication has evolved in the past decade, and learn how you can reach all methods of communication at once.
Landlines phones still exist, and there are a few reasons people keep holding on to them: better quality of sound and call reception, feeling more secure in an emergency situation such as a power outage or hurricane, or simply because TV and internet providers can give you a cost deduction if you include a landline in your bundle. There are still a high percentage of people who live in a household that own both a landline and a cellphone (40%), but people who rely solely on landlines has slowly declined over the last decade, making up only 6.5% of households.
Computers and Laptops
Most people who work for a living (anyone from 9-5 employees to bloggers) do so on a computer or laptop. College students’ school supply list now includes a laptop, as they no longer take notes by hand. Computers have advanced since their creation, but they’re still a necessity to offices, homes, and schools.
Nearly half of Americans own a tablet, including a reported 42% of children 8 and younger. Tablets offer a variety of uses, as entertainment for travelers who want to watch movies or shows, readers who prefer to download books, and they’re great for note-taking. There are many companies who have come out with specific kid tablets that include parental controls and age-appropriate content.
It’s no surprise that cellphones and smartphones are owned by a vast majority of the American population. Smartphones connect users to their friends and family – by phone, text messaging, and social media. Most businesses have apps to build customer loyalty with smartphone users.
In 2018, 95% of Americans own a cellphone of some kind, and 77% own smartphones. (Source)
What can’t you livestream? From television shows, sports games and concerts, to town halls, breaking news and press conferences, live streaming invites the audience to participate in almost anything. And the best part is that it connects all the forms of communication above – you can watch the stream on your computer or laptop, your tablet, your smartphone, and that allows you to stream it from the comfort of your own home, your workplace, your commute, or while traveling.
So, it’s no wonder that 64% of people have watched a live online video in the past year.
Live streaming events are an easy way to reach your entire audience. They invite your audience behind-the-scenes, and a successful livestream is one that is high-quality and includes real-time interaction with your viewers.
Find out how you can join the trend of live streaming.