Preparing For Your Access Live Event
Access LiveTM events are the perfect tool for reaching and engaging your audience, but we know they can seem a little overwhelming. This is why we’ve created a guide to preparing for your event. With the help of these tips and individualized training from our Care Team prior to your event, you will be feeling organized and confident when the big day arrives.
First, let’s take a second to remember why you’re using Access Live to reach your audience in the first place:
What better way to build a relationship with your audience than through an open, two-way conversation?
These events make you or your organization accessible to all by giving participants who may not be able to attend an in-person townhall or meeting, a chance to take part in the event wherever they are, on whatever device they choose. During your event, you are able to take questions from participants and receive feedback via poll questions. By answering participant questions, you make your audience feel heard and let them know that their opinions matter to you. Now let’s get started!
Here are a few tips on how to be the most prepared for your Access Live event:
Take into consideration what your audience will want to hear you talk about and what questions they might have. You can choose a certain issue to focus on, such as an important upcoming election or topic that is being widely talked about in the news or community surrounding the time of the event. You can focus the conversation around this topic by taking participant questions only having to do with the chosen focal point.
Manage your time during the event. You will want to take as many questions from participants as possible, while also having enough time to make short opening and closing statements, around 1-2 minutes in length each. When answering questions, it’s important to stay concise and on topic in order to keep the attention of your audience.
Use social media, emails, texts, or notifications to personally invite your audience to join the event and let your audience know what topics the event will be focused on addressing. Posting and emailing about your event several times leading up to it will help remind viewers to register in advance, and/or clear their calendars for the time of your event.
At the time of the event, be sure to give the main speakers and everyone directly involved enough time to settle in and get focused on the event that is about to begin. One helpful practice is for the speaker to write out and rehearse his or her opening and closing remarks. Remember who you are speaking to. Chances are you already know the demographic of your audience well, but it always helps to review it once ahead of time.
Don’t worry! You’re not all on your own. Broadnet® is here to support you before, during, and after the event. Your account manager will help you with strategizing for your event, and our Care Team is available seven days a week should any questions arise. You will also have phone access to your dedicated Event Specialist 15 minutes prior to your event, as well as an internal chat throughout the event. Broadnet can also provide your team with moderators and screeners* if need be, as well as training on the backend of our platform leading up to your event. We’ll be there every step of the way so that you and your team can focus on the message and content of your event.
Being well-prepared for your event will not only make your event flow smoothly, but it will truly impress participants who take time out of their busy lives to “attend” your event. Do you have an event right around the corner? Get started brainstorming topics to discuss and follow our simple steps outlined above to ensure your event is as successful as possible. Don’t wait– get started preparing today.
And don’t forget, we’re here to help! If you have questions, just contact your Account Manager or [email protected] for assistance.
*Moderators and screeners for your event can be provided for you at an extra cost.
