GET ALUMNI TALKING
Institutions are using Access Live in a variety of applications and to achieve a range of goals in both Admission and Advancement.
Gustavus Adolphus College was approaching the end of its fiscal year, and its annual fund team decided to host an Access Live event to engage the community of alumni. This created an opportunity to invite gifts for the annual fund. Nearly 4,000 picked up the call and participated in the 45-minute conversation from the comfort of their homes.
The next day, the college followed up the call with a thank you email to everyone who was invited to participate, which included an end-of-year ask for the Gustavus annual fund. This strategy, combined with standard end-of-fiscal-year tactics, helped the annual fund team exceed the college’s fundraising goal.
“I felt as though you were speaking to me.”
“This is truly remarkable … do it again.”
“I was skeptical … this was wonderful.”
-Feedback from participating alumni