Several medical centers have used Access Live to conduct community outreach events, which is a highly successful and engaging way to learn about current and potential patients and find out what they want. Others have used these events as a way to communicate internally with all of their employees, across all campuses.

The purpose of these events was to facilitate a conversation between participants and the event hosts. Because communication was coming from both the participant and the hosts, engagement was high on these events, giving the hosts the information they were looking for, and participants answers to their questions and the feeling that their voice matters.