My Faith Votes had a goal in mind when deciding how to reach their audience: to inspire people to take action, either by pledging to vote, donating to a charity or campaign, or any of the many ways to get involved in politics. So why choose to use Access Live™ events? According to the Pew Research Center, Christians make up about 70% of the U.S. adult population, and to help them reach that large of an audience during the 2016 presidential campaign, My Faith Votes developed a series of Access Live™ events. After the election, they continued to hold events to further spread their message.