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SCALING COMMUNITY ENGAGEMENT FOR A CITYWIDE LEAD REDUCTION PROGRAM.

When Denver Water launched its 15-year Lead Reduction Program, the utility faced a significant communications challenge: how to educate hundreds of thousands of residents on minimizing potential lead exposure, reinforcing safe water practices, and understanding what to expect during service line replacement.

To expand access and modernize its outreach, Denver Water implemented Broadnet’s Access Live to host live virtual community meetings – hosted in both English and Spanish – connecting with residents directly by landlines or mobile phones while simultaneously broadcasting a video stream of presenters and visual resources online in real time.

Denver Water has partnered with Broadnet since 2020 to host virtual community meetings for customers enrolled in our Lead Reduction Program. Broadnet has supported the execution of multiple meetings each year attended by thousands of customers. We use the advanced call-outs to customers, Q&A screening, and live polling features to run more efficient and informative engagement events.”

– Denver Water

Events ranged from targeted neighborhood sessions reaching a few thousand households to citywide meetings connecting with more than 40,000 households at once.

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