Campaign Fundraising With Access Live
Candidates have been using Broadnet technology to raise money for their campaigns by allowing participants to donate in real-time with ease. This strategy provides guidance on using Broadnet’s Access Live, Access Live Answer, and VoiceNotify Live Answer solutions to boost donations, strengthen supporter engagement, and streamline live fundraising experiences.
Each product offers a unique approach to connecting supporters directly with live operators for real-time fundraising opportunities.
Strategies for successful campaign fundraising Access Live and Access Live Answer events:
With Access Live, supporters who choose to donate are seamlessly transferred to a live call center staffed by the client, where they can complete their donation and quickly return to the live event.
To ensure those most likely to donate are on the phone right away, break up the list of phone numbers into active donors, past donors, and prospective donors. This strategy allows you to call the highest priority lists first.
Before the event, do a Pre-Call to help clean up the data. This strategy verifies which phone numbers are valid and allows you to replace any invalid numbers with additional phone numbers. This also serves as event promotion, which helps increase participation at the time of the event.
Keep people on the line by having a high-energy moderator who mentions instructions throughout the event on how to donate.
Make sure everyone has had a chance to donate and keep the phone lines open after the event.
Ensure plenty of operators are staffed at the call center where donations are collected. Adjust operator line capacity before the event to match expected call volume. Optimal operator-to-caller ratios vary depending on list size.
Allow people to request to be called the following day to donate.
USE CASE EXAMPLES
- Political fundraising and advocacy campaigns (e.g., “Press *0 to donate to our cause”).
- Supporter mobilization (e.g., calling representatives or signing up for memberships).
- Host an event with updates and multiple prompts to donate.
- Smaller campaign education
Strategies for successful campaign fundraising VoiceNotify Live Answer broadcasts:
VoiceNotify Live Answer offers a faster, automated approach suited for smaller-scale outreach. The format for these broadcasts is automated outbound calls with a live Lobby Greeter, then a pre-recorded script that can include a donation prompt and phone number.
- The participant receives a call.
- The live Lobby Greeter says: “Press 1 now to connect with our donation team.”
- The participant presses 1 and is routed through a transfer sound file before connecting with a live operator at the call center.
- If no operators are available, the participant remains on hold until one becomes available. (Hold music would be determined by the call center.)
- If the participant disconnects before reaching an operator or the broadcast ends, the system records the call as a failed transfer
BEST PRACTICES
- A transfer sound file is required; a short, silent file can be used to make the transfer seamless.
- Optionally, include an inbound number in the sound file if they get disconnected: “If you are not connected to an operator, please call us directly at [number].”
- Follow up with Decantr text campaign based on success/failure
- Successful donors receive a thank-you message.
- Failed transfers receive a link to an online donation page or inbound donation line.
- Answering machines receive a “Sorry we missed you” message with a donation link.
- You can include other poll questions before the donation request if you’d like to gather more data points.
