Access Live Best Practice #5: Collect Data

To find out which topics are important to your audience, collect data to guide your conversations. There are two ways you can do this – one is during your Access Live event, and one is before. Get to know your audience with live instant polls. Use the polling engine during an …

Access Live Best Practice #4: Vary the Time and Day

Some people work 9-5. Others work nights. Some work Monday through Friday. Others work weekends. The date and the time of your Access Live events is very important, and varying when you host them makes you accessible to your audience when they’re available. If you want to reach more engaged …

Access Live Best Practice #3: Stream to Various Audiences

A feature of Access Live events is to stream the  audio or video of the event as it’s happening. This allows for your audience to listen or watch your event live, because sometimes the phone isn’t the best way to reach them. In our research, we found a case study subject …

Access Live Best Practice #2: Engage Consistently, with Purpose

Creating an engagement strategy is an important part of a communications plan. Using Access Live events as an engagement tool, you can engage consistently with your audience, and also do so with purpose. Here’s how: Enhance your current strategy by hosting topical events based on the current climate or topics …

Access Live Best Practice #1: Work to Reverse Press Criticism

The press can be harsh and criticize politicians for not being accessible. With a Total Access Live event, you are allowing your constituents to access you. It’s important to let them choose how they participate: via an outbound call when the event starts, dialing into an inbound number, or streaming online. Reach …